January-June 2016, Volume 2, Issue 1

JIJMR

Chief Editor’s Message

Editor’s Message

On the New Media and Marketing Communications in Turkey: An Analysis of Theses and Dissertations

Consumer Perception and Attitude towards ‘Product Placement’ in India

Measures of Bank Growth – An Indian Perspective

Influence of Situational Factors on Snack Food Purchase Decision in Eateries of Puducherry

Evaluation of Burnout as an Impediment to Academic Organizations in Punjab

Strategy for Providing Adequate and Timely Credit to Micro & Small Enterprises (MSEs) by Banks & Financial Institutions

Applying EI in Marketing Exchanges: An Approach towards Optimizing Sales Performance

Determinants for Selecting FMCG Products with Special Emphasis on Cosmetics and Toiletries Segment

Entrepreneurship Culture among Mishing Community of Majuli Subdivision of Jorhat District of Assam (India) – An Assessment

Scope of Multinational Firms of India in Overseas Market: An Analysis of Outward Foreign Direct Investment

Case Study : Leadership in Turbulent Times

Book Review : Corporate Chanakya: Successful Management the Chanakya Way

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