Assistant Professor
Email: upendra.shukla@jaipuria.ac.in
Location: Jaipuria Lucknow
Insurance And Risk, Banking And Financial Services, Behavioral Finance And Fintech.
Corporate Finance, Security Analysis, Insurance And Risk, Banking And Financial Services, Accounting For Business.
Shukla, U. N., & Dubey, A. (2022). Expectations of FinTech start-ups and regulatory sandbox in India: an empirical study. International Journal of Business Innovation and Research, 27(2), 242-262.
Shukla, U. N. (2022). Prospects of mobile payments in Northern India: customer segmentation and profiling. International Journal of Business Excellence, 27(1), 23-37.
Shukla, U. N. (2018). Enhancing life insurance penetration and density in India: purchase intention modelling. International Journal of Economics and Business Research, 15(2), 141-154.
Shukla, U. N. (2017). An empirical study on future of mobile-wallets in India: A gateway for cashless payments. Arthshastra Indian Journal of Economics & Research, 6(6), 51-62.
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