Dr. Shalini Nath Tripathi
Ph.D, MBA
Associate Professor
Area Chair – Marketing
Contact
Email: shalini.tripathi@jaipuria.ac.in
Location: Jaipuria Lucknow
Research Areas
Services Marketing, Marketing Strategy
Teaching Areas
Marketing Management, Sales Management & Services Marketing
Biography
Dr. Shalini Nath Tripathi is an academician, consultant, researcher, and trainer with more than 16 years of experience in the field of Marketing. At present, she is working as an Associate Professor(Marketing) at Jaipuria Institute of Management, Lucknow.
Her research papers have been extensively published in reputed refereed journals like Journal of Targeting, Measurement, and Analysis for Marketing (Palgrave Macmillan), VIKALPA (IIM, Ahmedabad), International Journal of E-Business Research (IJEBR- IGI Global), Metamorphosis (IIM-Lucknow), Paradigm (IMT), AIMS International Journal of Management to name a few.
She has imparted training to employees of organizations like Indian Railways (IRITM, Indian Railways Institute of Transport Management), Central Excise and Sales Tax department, Geological Survey of India, Women’s’ self-help group in the areas of Service Quality Management and Marketing Strategy.
Research
Tripathi, S. N., & Siddiqui, M. H. (2016). Grocery Retailing in India: Online Mode versus Retail Store Purchase. International Business Research, 9(5), pp 180-195.(https://ccsenet.org/journal/index.php/ibr/article/view/58841 )
Tripathi, S. N., & Siddiqui, M. H. (2017). Segmenting Emerging Markets based on Consumer Responses towards Social Network Advertising. International Journal of Indian Culture and Business Management, 15(3), pp .(https://www.inderscienceonline.com/doi/abs/10.1504/IJICBM.2017.087307 )
Tripathi, S. N., & Siddiqui, M. H. (). Re-Branding : Effectiveness & Impact. Business Vision, (), pp .()
Tripathi, S. N., & Siddiqui, M. H. (2018). Assessing the Quality of Healthcare Services: A Servqual Approach. International Journal of Healthcare Management, (), pp 1-12.(https://vulms.vu.edu.pk/Courses/MKT725/Downloads/Assessing%20the%20quality%20of%20healthcare%20services%20A%20SERVQUAL%20approach.pdf )
Tripathi, S. N., & Siddiqui, M. H. (2018). A Customer Perception Study with respect to Whatsapp: An Analytical Approach – Contributions to Indian Social Science. IASSI Quaterly, 37(3), pp 362-372.(https://web.s.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=09709061&AN=138293477&h=OHM0%2baeTQljxVebstKtW46UrOMaeuxPalrTwHVVA%2flgXr0AQaleqb4GLX4gneTZdOdzk1ZgFZcvAwj2L%2bhclTg%3d%3d&crl=f&resultNs=AdminWebAuth&resultLocal=ErrCrlNoProfile&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d09709061%26AN%3d138293477 )
Tripathi, S. N., Misra, D., & Siddiqui, M. H. (2019). Impact of Advertising Intensity on Market Risk of a Firm: A Study of the Indian Consumer Goods Sector. Global Business Review, 21(6), pp 1376-1386.(https://journals.sagepub.com/doi/10.1177/0972150919856998 )
Tripathi, S. N. (2020). Deciphering Creativity and Suggesting a Path to Nurture it. Social Science & Humanities International Journal, 1(3), pp 1-13.(http://sshi.in/sshi/sshi/pub/Dr.%20Shalini%20Paper_SSHI%20final.pdf )
Tripathi, S. N., Srivastava, S., & Vishnani, S. (2021). Mobile Wallets: Achieving Intention to Recommend by Brick and Mortar Retailers. Journal of Marketing Theory and Practice, 29(), pp .(https://doi.org/10.1080/10696679.2021.1925920)
Saxena, A., & Tripathi, S. N. (2021). Exploring the security risks and safety measures of mobile payments in fintech environment in India. International Journal of Management, 12(2), pp 408-417.(https://iaeme.com/MasterAdmin/Journal_uploads/IJM/VOLUME_12_ISSUE_2/IJM_12_02_041.pdf )
Malik, N., Tripathi, S. N., Kar, A. K., & Gupta, S. (2021). Impact of artificial intelligence on employees working in industry 4.0 led organizations. International journal of manpower, In Press(), pp .(https://www.emerald.com/insight/content/doi/10.1108/IJM-03-2021-0173/full/html )
Vishnani, S., Tripathi, S. N., & Srivastava, S. (2022). Achieving Recommendation Intention in Mobile Banking: A Serial Mediation Approach. International Journal of E-Services and Mobile Applications, 14(1), pp .(https://www.igi-global.com/gateway/article/full-text-html/296580&riu=true )
Gupta, S., Kar, A. K., Tripathi, S. N., & Malik, N. (2022). How does misinformation and capricious opinions impact the supply chain - A study on the impacts during the pandemic. Annals of Operations Research, (), pp .(10.1007/s10479-022-04997-6)
Tripathi, S.N., Malik, N., Rana, N.P., Vishnani, S. and Srivastava, S. (2022). Validating the antecedents of customer M-payment loyalty: an empirical investigation. Internet Research, Vol. 32 No. 6, pp. 1862-1890(https://www.emerald.com/insight/content/doi/10.1108/INTR-06-2021-0417/full/html )