July-December 2015, Volume 1, Issue 1

JIJMR

Study on Strategic Dimension of Employer Branding in HR Practices

Pradhan Mantri Jan Dhan Yojana (PMJDY) – A Study of its Role in Financial Inclusion and Sustainable Development

Impact of Green Marketing and Green Branding on Female Consumer Behaviour in Delhi/NCR

Exploring the Relative Worth of Attributes of Tea Garden Managers – A Study with reference to South Assam

Foreign Product Perception and its Evaluation in Albanian Market – An Analysis of Country of Origin Image and Ethnocentrism

Marketing Strategies Efficiently used by Small Scale Industries (A Case of Uttarakhand)

Conceptualization of Sustainability Marketing

Case Study Bakerywala- The Cake Shop

Book Review Intrapreneurs @ mjunction: The Making of an E-Commerce Giant

The Pleasures and Sorrows of Work

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